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18-Mar-2018 16:27

Beyond the website and in-app videos, we created a marketing video that explains the features of the application.Regardless of platform, each touch point was carefully crafted to tell the b Tru story and connect with users’ needs.Since b Tru aims to bring happiness to relationships, we kept the expression of the brand upbeat — both in design and verbal expression.We walked a fine line between respecting the seriousness of the issue and generating a light-hearted approach to keep people engaged.Ultimately, b Tru was selected from the pool of contenders.It offers a bold call to action that quickly sums up the central purpose of the brand.

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We were asked to evaluate the business proposition, and guide the brand naming and all communications.The founders of the dating verification app b Tru came to us with an ambitious intent.

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